We BUY with our EYES

The visual quality at ‘Yarra Valley Chocolaterie & Ice Creamery’ was mind blowing and educational!

It was some many years ago when I did my Post Graduate in Marketing at Monash University.

I was a ‘Mature Age’ student at an extremely old age 23 years (lol), and I remember doing an Assignment on Marketing Strawberries.

Yes, Strawberries.

As part of this study, you had to find out exactly how people buy Strawberries and in particular; what goes through their mind at the point of purchase.

It all distilled down too:

–          That people buy strawberries with their eyes.

This old lesson came extremely true for me (and no doubt thousands) others today at the Yarra Valley Chocolaterie & Ice Creamery. It’s this incredible spot in Victoria that I attended today with the family.

I know my chocolate well (extremely well I may add) and I have to say that this was the BEST Chocolate place I have ever been too. There are lots of reasons for that which I will address in future blog posts, however they key point of focus here is the incredible visual quality of what you get.

Be it a Kiddie Chocolate Milk in a “Moo Cup”, the savoury Breakfast being something that would pass in the Sofitel or the Pullman. Everything you look at there is incredible to watch with some of their chocolate resembling more artwork than anything you would eat.

Imagine my shock, when you see it packed with hundreds of people before 11AM. As we arrived, busses of people rocked up and it had the buzz of Sydney Airport Business Lounge, with the quality of a 5-Star resort.

Everything looked wonderful and people were just impressed. Customers spent big in droves and my mother tells me it’s like this all the time (I believe her).

My advice and thinking? People to judge books by their covers and be it a physical product, your posts online, your website or even your humble business card; make sure it looks wonderful.

People buy with their eyes, so if you make it look great it makes the winning difference.

The Yarra Valley Chocolaterie & Ice Creamery was a reminder to me as to what really matters, and I love their work. Next time you visit the wine regions in the Victoria, make sure you visit this wonderful spot.

I love their work, thank you for the read, smash that like & share and stay awesome friends!