Getting High Value Profitable Clients is critical for any business owner and one of the themes I often tackle in ‘The Awesome Marketing Vault by Edward Zia’ – hope you enjoy these insights!
I have had an amazing month of December 2014 with heaps of new Awesome People signing up with me for Private Mentoring. I am really excited about that in that it’s not only good for my own business, the results also vindicate the extra marketing for my own business that I started kicking in a few months ago. Part of that has been the launch of my Premium Member Community “The Awesome Marketing Vault by Edward Zia” – I love it and got some great reviews already.
Talking to what drives many of us Awesome Small Business Owners & Entrepreneurs – many of us need not just clients, but “High Value Profitable Clients that we love and they love us!”.
This challenge is quite close to my own heart in that even though I am ironically a “Sales & Marketing Mentor”, I had to prove originally some years ago I am good at Marketing – by being able Market my own business.
To me, it’s all about putting your money where your mouth is. If you get up on the “Soap Box” like I do making points, I am already to be challenged and demonstrate my knowledge if rightly asked to prove I know what I am doing.
That point I just made I think is a key part of getting New High Value Clients. Be it you are a Coach, Accountant, you own a Gloria Jean’s Coffee or whatever – quite often a large chunk of our revenue comes from say 20% of our clients. These “Awesome High Value” people aren’t idiots. My top clients are people who are probably smarter than me (with many being multi-millionaires) and they hire with extreme caution and checks. Many have known for me for months (even years), do many checks and really do proper evaluations before giving me one cent.
When it comes to “Proving” that you know what you are doing with clients, here are my top 7 thoughts for a morning post Christmas 2014:
-Do what you are suggesting: For example, you are reading my blog now – this means I can recommend blogging to people with integrity.
-Get authentic testimonials: Even allow your clients to make contact with your previous clients to do checks.
-Be Professional & Look Professional: Be the part and don’t look the part. I once came across as a “Bit of a Slob” which once I changed helped everything.
– Communicate Value Frequently: Depending on the nature of your business, always be giving value to people. Using two extremes say a Domino’s Pizza it may be lots of great offers to bring people in story, or say a Mentor like myself you give out free tips – always send them something that will help them.
– Give them what they want: If you are doing / selling something they don’t care about, consider maybe changing it. If they don’t want it, they are telling you something!
– Be better than the “Competition”: Always be doing it better.
– Consistency! Be the same quality all the time so people can approach you with confidence and trust.
I trust these tips help you in winning High Value Clients and thank you for the read! If you like what you see here, I’d love to invite you to check out my Premium Member Community & Materials “The Awesome Marketing Vault by Edward Zia”. You get access to Videos, Guides, Templates, Ideas and Premium Support – all designed to help you get more clients and build the awesome business you want. >> Access it Right here!
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