Facebook Advanced Advertising, Business Networking + Selling in the Real World and the Like – It’s no different! You need a relationship & trust first before you start selling!
Hello Awesome People!
The landscape of Marketing has changed quite a bit in the Past Few Years. In the last 18 months you can really see the changes on the Facebook Advertising Platform.
One clear trend I have found that has impacted my own Business / Marketing thinking is exactly this – be it I am selling an Online Product, inviting someone to visit a Networking Event, my own Private Mentoring or the like – THERE NEEDS TO BE A LEVEL OF TRUST FIRST.
Quite recently actually I have been doing lots of Facebook Advanced Advertising Work on my own Business. It’s been a great Experience and it has Tested a lot of my Thinking / Theories out, Investing with my own wallet as Guinea Pig (as I always do before I advise my Clients).
As a Marketer, I have always had it drummed into me “The Importance of Building a Relationship” first. And when you working on the Facebook Advanced Advertising Platform, you will find that out really quickly.
Basically, if you are say Marketing to someone who doesn’t know you – (say someone who doesn’t “Like” your business page yet) you will probably get a very poor response to your Page / Product / Free Sign-Up / Offer. If you say Market to someone who loves similar Content as yours, Following your Stuff and say has been “Facebook Stalking” you for 3 months, you may certainly get a good Response in this regard.
What all my results from Facebook now is Proving, is exactly what I have thought all along:
“Relationship First, Selling Second”
Does this sound Obvious? Of course it does! However, applying to our Business & Marketing can always be a Challenge, as a small business Owner. Especially if you say want NEW CLIENTS ASAP – it brings up a Challenge in that how do I get the sales without a Relationship?
My short answer is that you don’t. Your Goal and thinking is to Build a relationship as quickly as possible on Integrity and Trust.
This may be you giving away Complimentary Information, Solving one of their Problems on the House, having a free Demonstration or say even a Guarantee Period.
My advice and thinking? Build your Small Business Marketing & Value Logic around “Relationship & Trust” first – there is no difference whether in the Real-World or Online.
Hope you enjoy this one and thank you from Edward Zia!
Trust this has been another Helpful Topic. For more savvy tips and to keep up to date with New Ideas to Market your Business, please sign up to the “The Awesome Marketing Vault“
Love your work, and thank You for the read, enjoy the thoughts, Edward Zia signing out – Stay Awesome!!
Getting High Value Profitable Clients is critical for any business owner and one of the themes I often tackle in ‘The Awesome Marketing Vault by Edward Zia’ – hope you enjoy these insights!
2 Responses
Hi Edward,
I could not agree more with your insights on “Relationship First, Selling Second”. My take is that selling with integrity is important. Without first building relationship, how can we know whether the potential client or customer has an issue that we can offer a solution?
Happy clients and customers are the ones that will come back for repeat businesses and/or give quality referrals. I trust that we can agree that it is easier working on referrals than calling cold leads (contacts without relationship).
Thank you for your AWESOME sharing, Edward!
Viola Tam – The Business Mum
You rock Viola and thank you! It’s funny how this is just the same anywhere – be it Face to Face or Online. I have spent much of this holidays doing a lot of the Facebook Advanced Advertising Features (stuff I was meant to do months ago!) and learned exactly that. My Online Sales & Response are coming from those who know me! Thanks for your contribution too. Love it!