Miss Lushes Lashes is one awesome Beauty Salon capturing the essence of the 50’s in style. The funny & sexy wall-art of yesterday, makes today a Premium Brand Experience!
I love working with Awesome Start-Up clients with many coming to me who are either out of Corporate or women who have taken time off after having children and want to be the captain’s of their own ship (which I think is totally awesome).
Once we get the Strategy & Direction right – the first thing we often look at is their “Brand”, “Identity” & “Style”. I often ask them direct questions such as “If you were say some else and you saw your brand – would you honestly hire you?”
I often get that hesitation, pause and then the ashamed “No I probably wouldn’t”.
There is nothing wrong with that and I am quick to reassure my aware clients that it’s okay and something we need to work through. In quite simple terms, it means they aren’t “Attractive Enough” to be considered a viable supplier or prospect by their target market.
This is quite common with Coaches, Consultants, Mentors and Marketers as well. I have many of these awesome service providers as Private Mentoring Clients or Online Members of my Awesome Marketing Vault and quite often – upgrading their Brand, Logo, Business Cards and Identity to give them that beautiful “BMW / Audi / Prada” image can make the massive difference between them getting high value clients or not.
After all – when you first meet someone what do you hand over? A business card with your details on there. If you do this part well – you can get a massive head start in impressing a potential client.
A great example of a person who has a great image is the awesome Tina from Miss Lushes Lashes from Camden in Greater Sydney. She runs this amazing beauty Salon and she has worked hard to capture the image of the 1950’s. From the way staff are dressed, to the fit-out of the place, retro-TV’s, business cards and the like – when you go in there, you get nothing but an awesome premium vibe.
My advice and thinking from all this? Like Tina’s example and the Premium Brands you have out there – get a top Graphic Designer to help you create an image of “Irresistable Beauty” so people just want to buy from you. This makes all the massive difference!
Deliver a Premium Product / Service, have the Premium Image and you can fairly charge a Premium Price to awesome clients that you attract.
Love your work and thank you for the read!
About the Author:
Edward Zia is a Marketer, Blogger & Commentator who loves helping Awesome Small Business Owners get more profitable high value clients. If you like what you see and want to explore more awesome ideas like this – check out his Premium Online Course “The Awesome Marketing Vault” >> Right Here!
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