My new tagline came from lots of thinking and I have to give credit to the old XBOX 360 Game Civilization Revolution (Image Credit – Sid Meier and 2K Games)
Attention and hello world! It’s with complete honour I announce my new tagline “Life Revolutionising Marketing” at 8:18PM, Monday 28th December 2015.
It’s quite a pleasure to do this actually in many respects as I have been doing lots of research into what really resonates with people in terms of core messaging and ideas. As a Marketer & Entrepreneur, sometimes my greatest challenge is ‘Marketing Myself!’ and staying objective to new thinking and ideas.
“Grow, Succeed & Prosper” was good, “Awesome Marketing Strategies” was very pedestrian and I felt my core high level messaging really lacked the energy it was after.
This got me reflecting on a range of levels and different viewpoints about what we actually promise our clients. I got some feedback from quite a few clients and one comes to mind in particular with her. Over the past 12 months her business has grown, she is making lots more money and she said in different words, “Edward, your ideas and support has changed my life”.
Upon digging that little bit deeper in this feedback, I kind of realized exactly that – yes I am a Marketing Mentor that teach Marketing Strategies, but what does it really do? It changes people’s lives.
When people get more high value clients, it’s not just necessarily buying ‘stuff’. It can change lives for the better meaning everything from being able to pay their bills, sending their children to private schools or even buying more investment properties that makes them feel awesome.
After lots of debate, lots of thinking and struggling lots internally (with some help from my other half), it was basically getting through the idea “Our Marketing Strategies will totally change your life for the better”.
This of course was a massive mouthful, so after some tweaking it started to sound good!
Here’s to:
Life Revolutionising Marketing™
Wish me luck! I think it sounds awesome, but like all things – let’s see what the market says.
Love your work, thank you for the read and best of luck with establishing your own tag line!
P.S. The older XBOX 360 Game “Civilization Revolution” gave me some inspiration for this name too. They get a nod from me!
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