Oh Cawd! I have learned this lesson with massive amounts of pain and I want to share my insights with you on this one.
Today I updated my 2016 Marketing Plan and I am very excited about it. As I sat back and reflected on my honest wins & losses – I realised that I have worked my butt off and in some core areas I hadn’t delivered what I hoped.
The successes clearly is more respect, success, great profitability – however the automation and online side of my business is lagging behind what I had hoped. Even though that side of the business is going the right way now, I realised that I am overdue on that one.
What happened to me in this scenario, was that when I looked over my plan last year is that I had about three different major projects on. This totally side tracked my progress in that I would do here and there on my online business, but then tragically get caught up in other projects.
Even though my motives were totally pure and I ‘worked hard’, I never completely delivered my website & online projects to the quality or standards I originally visioned. It’s all happening beautifully now, however it’s quite overdue so I am playing catch up here.
What would have worked way better was only just doing say my online project and not worrying about the other items. Once I got my online really nailed, it would have grown more by itself leaving me to then work on other areas that I see as awesome in the business.
Basically, I did too much, didn’t nail anything to the 9 out of 10 I needed (say I got 4 out of 10 on each project) which cost me in the end. But I learned my lesson! My plan is so tight and focused to what really matters, I am starting at it now on my wall and it’s very inspirational.
My advice and thinking friends? Please learn from my mistakes. Do one project at a time, really well and nail it. You will work less, earn more and be much happier. I am experiencing it now and can only wish I learned that earlier.
Love your work, thanks for the read and stay awesome!
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