Service Today are using their platform to help Kids with Cancer. Love their work!
It was almost a decade ago I came to Sydney. I was penniless, living in between different places and didn’t know anyone; yet as a new arrival to Sydney I was here to make it no matter what it took.
In having always been a charitable guy myself (before I lost all my money I was a six figure Corporate where I used to give lots of charity), I was actually ‘born again’ as a Christian before I moved onto Sydney.
They were some tough, yet soul forming years that serve me to this moment and Hillsong was one of those fantastic communities that welcomed me in. I was able to meet people, make new friends and also start preparing to launch whatever business I had.
I learned some great ideas that paved the way to my business today and I was told many times by successful entrepreneurs there in various forms:
- Make charity as part of your business and make it a win / win for both parties.
There were many views of this and what I took out of that experience was that when you donate to charity at a negative cost to yourself it is not sustainable or has a limit on it. Of course you donate a few bucks here and there; but just due to costs of living in today’s world (especially Sydney) it’s very hard for us to make generous ongoing donations without impacting us.
This mindset is that you give to charity from your business in a way that helps people and makes you look wonderful which endears you to more high value clients and opportunities. That allows you to GIVE MORE to charity on a longer basis which is certainly what I personally do and advocate.
The most simple and easiest way of achieving this is by promoting charities through your business community! Sure, you make a donation yourself and you put the charity / cause throughout your own business website, Facebook community, email newsletter, LinkedIn, blogs or whatever the case so you help people and look wonderful.
My advice and thinking? Don’t fall into the trap of ‘one day I will get money to donate to charity’ – as I can promise you that day never comes. Start today and do it in a clever win / win way that works for everyone and is sustainable.
Appreciate the read and thank you Service Today!
P.S. Flavia, Adriano & Zak – love your work.
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