Over the past few weeks there has definitely been something in the water with people having this core issue in their Marketing.
I used to have exactly the same problem in that even though I am a total raving and successful expert; I didn’t completely ‘feel’ or ‘deliver’ my message with complete confidence.
That is my videos, Webinars, Blogs or even face to face was ‘good’ but certainly not ‘great’. As I have traversed this chasm in my own mind I find myself staring into the mirror even more on this point.
Over the past few months, this has totally changed in my business and I now deliver with far more Strength & Conviction that what I ever have. I get this feedback all the time in the respect of people saying I sound much ‘stronger’ in how I deliver.
And guess what? The numbers are up. I get more to events. I convert more at events. Everything is now coming ‘great’.
What I see in many brilliant people, clients and community friends out there are great people that are holding themselves back. That is they aren’t delivering their message with any reasonable sense of strength and it serves them very poorly.
If someone say knows you and sees your video on Facebook and it’s just ‘good’, that is not a huge problem. However, for people that don’t know you; if you don’t hit hard with strength they just won’t take you seriously.
That is where it requires massive amounts of strength in the way we present so our audience subconsciously is in the zone and love what you do.
My advice and thinking? Always challenge your own thinking and resolve on this matter to make you sound stronger, more persuasive and act in a way that gives people confidence.
We love hiring those leaders who ‘know the way’ and we measure that by the way they often speak to us. Make sure you keep pushing all your marketing ‘up’ in that manner. I have been doing exactly that and it’s just been great.
Love your work, happy Marketing, go hard, please hit that like & share button and stay awesome!
P.S. Thank you to the anonymous / awesome friends that inspired this article. You rock and keep up the great work.
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