The awesome Paula and Mariana from Academy of Entrepreneurs. Love their work!
Even though it was only weeks ago; it’s been such a fun and productive time in that I feel like I have known the awesome Paula Mills from the Academy of Entrepreneurs for years now.
I spoke at one of their events full of Entrepreneurs on Marketing in that it means many great things to me. In light of this wonderful time I am totally pumped and she took the time to send me an interesting email asking questions about my own business experience.
It was such great questioning I thought I would bear my soul to the world and had to share it through the format of a blog for us all to enjoy. I have taken her questions straight from her email and put them below. Enjoy:
1) What was the first marketing activity that triggered successful results to your startup?
- It was clearly Business Networking! Meeting people face to face, getting coffee chats and having great conversations kicked me off here. I love it.
2) What marketing advice would you could give an entrepreneur building their business?
- Get your business right and start with the Highest Return and Low Cost Marketing Strategies. Business Networking, Facebook, LinkedIn, Email Marketing, Live Events and Coffee Chats were my original moves that paved the way forward.
3) What marketing superpowers do you wish you had that would have driven faster success into your business?
- I really wish I knew the importance of Sales earlier on and stuck to talking to lots of people. I also wish I looked for online platforms such as Teachable much earlier and saved myself lots of money on websites. Also too, I wish I knew about the high value Chambers of Sydney and just went there from day one.
4) What role did marketing play in helping drive success in your startup phase?
- It was everything! No Marketing, No Clients, No Success. It’s everything to our success.
5) Share with us your favourite brand. And what and why you admire them?
- Microsoft! I love them from a range of viewpoints in that they were losing, they grew up, turned it around and leading with high end Premium Technology and Cloud Computing. Powerful and love their work!
6) What is the key financial lesson you acquired throughout your entrepreneurial journey?
- Keep chasing up money that people owe you and get it in. Never take no for an answer.
7) What is your number one advice for future entrepreneurs in regards to accounting/finance?
- Cashflow and getting in what you are owed ASAP is critical in business. You can bill whatever you want, but get it into your account quickly. If you run out of cash you die. I want you to live!
8) What is the most valuable tool you used to conduct Market Research that positioned you as a market leader?
- It was several things that included speaking to Thought Leaders from multiple industries. Their knowledge really hit me and directed me the right way to my wins today.
9) What advice do you have for entrepreneurs when defining the perfect price for their product / services?
- Start off with competitive pricing and put it up slowly. That way you never outprice yourself, you can build volume and win later.
10) What is your business’ key accounting system? Why have you chosen this systems? What are its benefits?
- XERO! XERO! XERO! Automated, Market Leader and great people.
Super thank you!!
BIG hugs from your fan,
Paula
I am very glad that such a sassy and intelligent character such as Paula is a fan, I think she is wonderful.
This was it my friends and it was just fantastic.
To learn more about Academy of Entrepreneurs, visit their FB page here!
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