Email Marketing and Autoresponders have been great Automated Marketing Strategies that have been around for a few years. Few use it though to it’s potential!
As I have been in business for 3 coming 4 years now, I have entered that place where you are established, have a steady stream of awesome work coming in and having fun productive days.
Whether you are selling a Tangible Product or an Intangible Service, I find that we can quickly enter that place where we can be “Too Busy to Market”. The issue isn’t working harder or smarter – as you have already done that and any improvements you can make in this area will be incremental at absolute best. That is, if you are getting up at 5AM and getting to bed at 11PM, what else are you going to do? Your efficiency improvements get marginal at best.
This is where “Automated Marketing” kicks in. Be it you are doing $5 Facebook Boosted Posts (which I love) to get you say 1500 Views for your post or even creating an online product to sell your fine services.
All weekend, I have upgraded and setup my “Email Marketing Autoresponder”. What this means that as people sign up to my Email Database they get an automated chain of high value emails directing them to various content, information (and of course inviting them to purchase my Awesome Marketing Vault).
What is quite impressive about this type of technology is that you can get as many sign-ups as you like and you don’t have to do any extra work. Once the process is setup, it’s working for you 24 hours per day, 7 days a week.
In concept what it is:
– An Email Capture Form on your Website (that is prominent).
– You offer a Free Giveaway to make it worthwhile.
– Give people awesome value, say with them getting an instant email and follow ups 1, 4, 9 and 14 days from sign up date.
– You also offer your own services and products.
This of course is it’s own area of Marketing and conceptually I love it. I have always used Autoresponders in one form or another, but as my business has grown I have given it one massive upgrade. Feel free to visit my site too – sign up and check it out.
Thanking you from Edward Zia – Marketing Mentor who Loves Automation!
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