The more you give is the more you WIN!
Over the past several weeks, there has been lots of conversation with clients on helping them build their own ‘Lead Funnel’ / ‘Lead Nurturing Process’ which I am right into and find incredibly interesting.
In actual fact, the blog you are reading now is part of this process of how I succeed. In the coming months, this article will most likely be ready hundreds of times by clients and clients to be. It’s a key part of my ongoing ‘Content Strategy’ which nurtures people and helps serve the community.
That is, let’s say you are reading this article for the first time. Touch wood you love it and become a fan and one day a client. Let’s say you are *almost* a client, but not quite – this may tip you over the edge. Let’s say you are a client, this may keep you with us longer and make you happier to help make you more money.
You get it, we need ‘some awesome for free’ to help start that brand building / lead nurturing process and there is one key problem I found in this area. Many think an eBook will just do the trick with some automated emails.
I am here to burst that bubble and say otherwise, it takes much more than that to win clients (especially if you have high value services as do I). A ‘Lead Magnet’ is quite simply something that helps attract leads. Be it someone making an enquiry or say someone joining your email list, or even following your FB business page; it all counts.
These are some very common examples of ‘Lead Magnets’ that are free content that gets people engaged into your community:
- The proverbial eBook: This is where you sign up for an eBook. It *can still work*, but it’s very overdone compared to other solutions.
- The powerful Video: This in our own experience has been a very powerful lead magnet and I love it. Mine is ‘Free Marketing Plan Video + Template’ which is really popular and has done well. People may opt-in to my database to get it. You can view it here FYI.
- The Live Webinar: I am a fan of this strategy in that when people opt-in and come, they are serious! Very serious. I may say only have 5 people on the line of a Live Webinar, but they are there to win and buy. The recording is powerful content in itself to share. See my own Live Webinar here.
- The Live Workshop: This is actually my favourite lead magnet of them all in that when you do this well, you just lots of clients quickly. As they meet you face to face, the trust is just that much faster. See our own examples on Meetup here.
These are some of my favourites and it’s important to get people into your database. In my case if you opt-into a Live Webinar you get added. At a Live Event, we offer to add people and we collect email addresses.
My advice and thinking? There are many ways of doing Lead Magnets / Free Content and come up with something YOU WOULD LOVE YOURSELF. Would I read a 2 page eBook and take someone seriously? No way. If I went to their free event or webinar and it was awesome, would I take them seriously? Of course I would.
Get into it, love it and of course if you love this article – please hit that like and share button.
Stay awesome from Edward Zia!
P.S. To my friend I spoke to over the past few days, love your work and this is dedicated to you.
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