As I write this email on a glorious 10:05AM Saturday, I am at Sharon Grant’s “Be More Awesome Sales Mastery” workshop and I’m loving it.
The first thing I immediately noticed upon sitting down is a beautiful brochure that she has created. It’s clear, powerful, has social proof and has her packages with all her pricing in there.
What I love about it is that you can see people around the room who are already reading up on her packages and are impressed at her packages.
That is, before Sharon even is into her workshop for 15 minutes, at least 30% of the room know what she has offer and they are thinking about it.
As her brochure is just ‘beautiful’ in design and professional print quality; it’s got people already buying hours before the end of the workshop.
Be it you are running workshops, speaking to people face to face, emailing them a copy before you meet them – it’s all critical that your brochure / booklet has all that in there so it does the whole sell for you.
That is what I love about a great brochure is that it’s not just fluff about what you do. It answers all of their likely questions (as much as can be) as to why they should hire you right away.
My advice and thinking? Create powerful and brilliant sales material. Whatever it costs you, you will make it back in no time with more high value clients and results.
Love your work, thank you Sharon Grant for walking the talk and stay awesome!
2 Responses
Thank you Ed!!
Keep up the great work Sharon!