I am smilingly tired after running a great event last night on LinkedIn Marketing. Even though I do have a sensitive / thin ‘Trumpish’ ego, I know it was great based on what people told me and how they reacted (including 5 star reviews).
Even though I run 5 star events all the time with great reviews; what stood out to me on this one was an interesting comment I received from one of the visitors about how he said it was “One of the better Meetup groups out there”.
He was quite a serious fellow that I knew would not share false praise and when I asked him why he answered along the lines of it was high energy, attendees were looked after and people had a great time.
One concept that I take very seriously when running events is:
- It’s all about the attendee’s experience!
This thinking is very similar to Ray Kroc of McDonald’s fame in that “if you love what you’re doing and you always put the customer first, success will be yours.”
To me that is very important and when you run an event that is even more critical. Last night I had about 18 people there and it was important to ensure all of them was looked after, I said hello to them, answered their questions and whilst speaking I directed as much energy to them as I could.
The better I did this, the more fun I have, they have, the success I get (i.e. new clients) and of course reviews on Meetup.
Here’s the point:
- It’s NOT about you. It’s about THEM.
The more you direct your energy and focus onto them is the more you stand out and the more you win big.
Love your work, thank you for the read and full appreciation to those who joined us at our event.
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