LinkedIn and Business Networking go hand in hand!
About 3 – 5 times a week, I will get asked about Business Networking, Meeting People, Making Profitable Connections Friends and also about Social Media platforms.
There can be a view out there in that say Business Networking and LinkedIn are two totally different Marketing Strategies that have nothing to do with each other. That is, you will meet people in say one pond that have nothing to do with the other pond.
There can be nothing further from the truth in that almost every week I will bump into someone that knows me from LinkedIn. That is we are connected but they say recognise me and we become ‘real world friends’ so to speak.
The reversal of this occurs as well in that I will meet someone once at a Networking event and will say add them to my LinkedIn. We may very easily forget about each other, BUT as we are connected on LinkedIn they may see something from me even a year later that turns them into a high value new client.
I find a lot of people talk about ‘Business Networking’ and ‘LinkedIn’ but rarely talk about how they combine to help you expand your circle of influence, stay connected and help you win more. This is what we call the ‘Meld’ in that how you have all these Marketing Strategies that exist in their own but the true value is bringing them all together.
When we see Networking & LinkedIn that way, it greatly increases the Marketing / Client Making value of both Marketing activities and I highly love it.
It’s also simple as well. You meet 10 new people. Add them to LinkedIn. That’s it! You are now connected and as you use LinkedIn, play on the platform, they shall see you over the weeks, months or even years to come.
At any moment they may need your services or you say something that ‘tweaks’ them over the line to speak to you.
My advice and thinking? Don’t be a ‘Silo’ person thinking that you’re Marketing are all these separate activities. It can be easy to think that; however it’s demonstrably incorrect and limiting thinking. Think about your whole ‘Marketing Ecosystem’ and in particular how your Business Networking and LinkedIn works hand in hand.
Happy Networking, Happy LinkedIn Fun and make sure you get connected and be the person about town / your industry.
Stay awesome, like and share and win big for me.
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