We are busy winning friends and tonight was a fine Live Webinar talking how to run ‘Events for Profit’ (so to speak).
Be it online, face to face or whatever the case may be; gatherings of this nature are great Marketing opportunities for several reasons.
Firstly, it’s a great expression of leverage. Let’s say you get 20 x people along and go for an hour. That is like 20 hours of actual strength you get.
Secondly, it sets you up as a leading expert. You are in the front educating and that just matters.
Thirdly, the photos or say webinar recording gives you great ‘Social Proof’ material to share online.
These days I personally aim to run 1 to 2 x webinars a month and 2 live workshops a month and it’s been well worth it. My new high value clients from this channel has been incredible with lots of my clients loving this strategy for their own enterprises as well.
My advice and thinking? Listen to the recording. It’s here and my gift to you. Enjoy!
2 Responses
Great webinar Edward and has some really great advice. I have a question though, when it comes to informal meetings, meeting with 3-4 people in a pub and having a chat sounds like a simple, pain-free way of getting potential clients and having a good time. When is the best time to do that, thursday or friday nights for example? And who do I invite, people I just met yesterday or potential clients who I have befriended over a while?
Thanks.
Great question! I love Monday, Tuesday and Wednesday nights as they are quiet and you can get some great venues (Thursday or Friday is noisy and tough work). It’s not so much how long you know someone but the ‘right’ people. For example, on Saturday I spoke to someone at the gym. Met them for the first time and they are starting their business. I invited them! It’s about being appropriate. Trust that helps and enjoy!